Retail and consumer health move on launch dates and trading calendars. A slipped go-live costs a season. A regulated product has to clear compliance before it ships, whatever the calendar says. We led Metagenics' direct-to-consumer launch: a Shopify Plus build carrying 280+ regulated labels, delivered in 6 months, on budget, and with zero stock-outs.
A new channel is the easy part to draw and the hard part to land. The risk lives in the seams: the revenue still flowing through the old channel while you stand up the new one, the regulated artwork that can't ship a day late, the in-house team that has to run it after you leave.
We run the governance that holds those seams together: explicit go/no-go gates, a risk register the board can actually read, and adoption built in so the channel keeps performing. Then we hand it to a team that can run it long after we're gone.