Retail

A new channel is the easy part to draw and the hard part to land. The risk lives in the seams — the revenue still flowing through the old channel while you stand up the new one, the regulated artwork that can't ship a day late, the in-house team that has to run it after you leave.

We run the governance that holds those seams together: explicit go/no-go gates, a risk register the board can actually read, and adoption built in so the channel keeps performing once we've gone. The outcome that matters isn't the launch. It's the team that no longer needs us.