Transformations that land
Going live is the easy 80%. The last 20% — people actually changing how they work — is where the return is won or lost, and where most programs stall. That's the part we do. Senior project managers, BAs, change and Atlassian specialists in one team, embedded with yours until your number moves.
Work in sectors where the wrong release breaks trust, not just systems.
How Metagenics launched D2C in 6 months — on time, on budget
Metagenics, a 40-year-old supplements brand, launched a new direct-to-consumer channel on Shopify Plus in six months. Re-platform, 280+ regulated label artworks migrated, zero stock-outs, on budget.
We rebuilt our website without touching the tools
Softwired rebuilt softwired.com.au without operating a single tool by hand. Design, copy, CMS, and integrations ran through an LLM, guided by prompts, skills, and agents working to acceptance criteria. A case study in our own delivery method, run on ourselves first.
Project PACE — optimising the track, not just the trains
In 2012, Aurizon Network commissioned a tool to optimise what the industry had left alone: rail-infrastructure maintenance. The maths got published. The vendor went on to be acquired by Sandvik. The lesson: novel optimisation is a technology, adoption and commercial problem, all at once.
Suzie Young — Head of Digital ANZ, MetagenicsThe patterns transfer. The specifics don't.
Mining and resources, financial services, retail and consumer health, education. Sectors where downtime costs millions, compliance isn't optional, and the wrong release breaks trust, not just systems.
Mining & resources
Asset-heavy operations where downtime runs into the millions and safety is non-negotiable.
Financial services
Compliance-bound programs where the audit trail matters as much as the release.
Retail & consumer health
Regulated products and D2C channels that can't carry a stock-out or a bad launch.
Education
Stretched teams modernising core systems without breaking what already works.
Long-form from the field: delivery, change, and the second-order effects of AI.
Your digital transformation team can't live inside IT
Most digital transformation initiatives fail for the same reason: they're wired into an operating model designed to kill them. Here's why separation isn't optional.
30 minutes of clarity with a senior consultant
